Why the Flock Is Gathering Again: The Story Behind the Duck It Jeep Holiday Drop

Why the Flock Is Gathering Again: The Story Behind the Duck It Jeep Holiday Drop

Every great trail has a story — and every Jeep community has its quirks. For us, it’s the ducks.

What started as a small act of kindness on a trail in Ontario has turned into a full-blown movement — one duck, one laugh, one Jeep at a time.

From One Duck to Millions

In 2020, Jeep owner Allison Parliament left a yellow rubber duck on another Jeep to make someone’s day.
That single gesture became “Jeep Ducking” — a global tradition where Jeep owners leave ducks as tokens of connection, humor, and solidarity.

For the Duck It Jeep crew, this isn’t just about toys on dashboards. It’s about reminding people that small, unexpected joy still matters.
Every duck says: “I see you. You’re part of the flock now.”

Duck It Jeep Holiday Drop: Why Now

The holidays can get messy — roads, weather, emotions, all of it.
But that’s why Duckmas was born: to bring a little chaos and laughter back to a season that sometimes forgets how to play.

This year’s Duck It Jeep Holiday Drop (launching November 1) includes digital cards, trail wisdoms, and the kind of humor that keeps you rolling when life gets muddy.
It’s our way of saying: joy isn’t just a mood — it’s a movement.

For the Jeepers, From the Jeepers

Duck It Jeep started as a joke, but it’s grown into a brand powered by real people who live for the open trail, the muddy tires, and the stories that start with “remember when…”

If you’ve ever been ducked — or ducked someone else — you’re part of something wild and wonderful.

Welcome back, flock. Let’s make this Duckmas one for the books.

The Duck It Jeep Holiday Drop launches November 1.
Join the flock @duckit_jeep on Instagram.

Back to blog